HAYAT Russia — the Russian division of the HAYAT GROUP holding, has launched a new line for the production of paper towels under the Focus brand at its Kaluga plant. Investments in the project amounted to over 150 million rubles.

A modern automated line has launched the production of V-folded paper towels intended for use outside the home — in hotels, restaurants, enterprises, educational and medical institutions, business centers, etc. Like all the company’s paper products, towels are made from 100% cellulose, which HAYAT Russia buys exclusively from Russian suppliers.

All towels are produced in group polyethylene packages, which increases the safety of the goods and convenience during transportation. In Russia, this packaging technology was first used by Hayat at the Kaluga plant.

With the launch of the new line, the company expects to meet the demand for high-quality paper and hygiene products, as well as to increase the availability of its products — both in Russia and in the CIS countries.

The General Director of HAYAT Russia Metin Mete noted: “Today our company is one of the leading players in the Russian market of sanitary and hygienic products, including for professional use. New investments in the production site in Kaluga are designed to strengthen our position and increase the HAYAT market share in the AFH (away-from-home) segment. Thanks to the opening of a new line, we have the opportunity to significantly expand the range of professional sanitary products made in Russia from local raw materials. Thus, we will not only continue to offer our customers high-quality and innovative world-class solutions for professional use at competitive prices, but also ensure uninterrupted supply.”

Vladimir Popov, Deputy Governor of Kaluga Region, stressed: “The launch of a new line at the Kaluga KHAYAT plant is a significant event that fully meets our common interests aimed at building a strong and profitable business in the region, producing high—quality products in demand on the Russian market. Constant investments in development, high quality management and innovative approach have already allowed the company to become a recognized leader in its segment. We are interested in making every stage of the KHAYAT project in Kaluga Region successful, so we will continue to provide our comprehensive support.”

The HAYAT Russia plant in Kaluga Region has been operating since December 2021, its production capacity is 70 thousand tons of products per year, which allowed the company to become the largest manufacturer of paper and hygiene products in Russia, producing up to 210,000 tons of products per year.

The company operates in accordance with an ecological approach to production. HAYAT Russia’s eco-strategy includes efficient use of natural resources, waste management and reduction of environmental impact. The plant is equipped with modern pollution and noise control systems, which allows timely monitoring of any changes.

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HAYAT Group of Companies (HAYAT KIMYA SANAYI A.S., CJS Company), founded in Turkey, has been operating in the FMCG segment since 1987. It specializes in the production of cleaning and detergents under the Bingo trademark, sanitary and hygienic paper products under the Papia, Familia, Focus, Teno brands, hygiene products for women under the Molped brand, hygiene products for children under the Molfix brand, diapers for adults under the Joly and Evony brands. The company’s subsidiaries are located in the Middle East, Eastern Europe and Africa — a total of 21 plants. The number of employees worldwide is more than 10,000 people.

HAYAT KIMYA has a Research and Development Center. The innovative approach is based on a detailed analysis of consumer demand in different regions. Therefore, the products and technologies created by the Center are in demand all over the world. HAYAT KIMYA exports goods to more than 100 countries around the world — it is one of the largest Turkey’s exporters. The company is the world’s fifth largest manufacturer in the segment of children’s disposable diapers, as well as the largest manufacturer of paper products in the Middle East, Eastern Europe and Africa.


In Russia, HAYAT KIMYA SANAYI A.S. is currently represented by three divisions — HAYAT KIMYA LLC, HAYAT CONSUMER GOODS LLC and HAYAT MARKETING LLC. HAYAT KIMYA LLC received the status of a resident of the SEZ Alabuga (Republic of Tatarstan) on November 25, 2011. In the same year HYATT MARKETING LLC was created — an exclusive distributor of all finished products made by the Russian factories HYATT KIMYA and HYATT CONSUMER GOODS. The HAYAT KIMYA plant in Yelabuga (Tatarstan) with a production capacity of 140 thousand tons per year has been operating since February 9, 2015. The HYATT CONSUMER GOODS plant in the Kaluga SEZ (Kaluga Region) with a capacity of 70 thousand tons per year was commissioned in December 2021.

Both plants of the HAYAT Group in Russia produce sanitary and hygienic products (toilet paper, napkins, paper towels) made of 100% cellulose under the Papia, Familia and Focus brands. Feminine hygiene products, household chemicals and personal health protection products under the brands Molped, Bingo, Molfix and Evony are also presented in Russia. At the moment, HAYAT Group of Companies employs more than 1,300 people in Russia.

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